This work was executed for the European team within Kellogg's for Special K.
The cereal category has a lot of nutritional benefit information to work with which makes the content both easier and more challenging; The various nutrition claims provide the basis for great image and copy content but also can require disclaimers or substantiation of the source of the information.
Of special note is the size information image. We took the approach to display a number of servings in a box instead of quantity of grams or ounces since it is more relevant to potential shoppers.
Designer: Samantha Simons
Art Direction: Gabe Hamrick
Content Strategy: Gabe Hamrick
