Pringles content focuses primarily on key occasions where consuming the product is most relevant to their shoppers.
Much like the soft drink category, there are few nutritional benefits to highlight so focusing on the fun, brand graphics and key occasions is how to connect with these shoppers and inspire trial or purchase decision. Note the use of color to reinforce flavor designation and combining a mix of lifestyle with graphic elements for a richer look for a more engaging experience.
Designer: Samantha Simons
Art Direction: Gabe Hamrick
Content Strategy: Gabe Hamrick
